Retro food brands boost market
Ever heard of Wispa? Cadbury’s product is just another one of the nostalgic brands being re-released by companies today in an attempt to reinvigorate lackluster sales.
With the current recession underway, such retro brands are set to tap into “emotional” eating trends and as a way to introduce new producets which have a track record for quality as well as high consumer awareness.
Cadbury’s Wispa, Bird’s Eye Artic Roll and Steakhouse brands are all leading the pack in the UK with several hundred million pounds worth of UK retail sales due to their nostaligic value.